{"store":{"baseInfo":{"podcastTitle":"So Here’s Your Challenge","slug":"SoHeresYourChallenge","podcastDescription":"Provocative questions, innovative models & new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.\nRecognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/12201298/So_Here_s_Your_Challenge_-_square_rrismx.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/12201298/So_Here_s_Your_Challenge_-_square_rrismx_1200x628.jpg?s=f4c9d019b01dc561a7755615c6b4520b&e=jpg","podcastUrl":"https://podcast.randallcraig.com","podcastCanSearched":true,"feedUrl":"https://podcast.randallcraig.com/feed.xml","theme":"waves","podcastDeepLink":"https://www.podbean.com/pu/pbblog-skssy-ba2d52","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":136,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Randall Craig","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-skssy-ba2d52-playlist","language":"en","sensitivitySessionExpireTime":86400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/so-heres-your-challenge/id1577359964","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fpodcast.randallcraig.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog12201298%26podcastIdTag%3Dskssy&dfl=https%3A%2F%2Fpodcast.randallcraig.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/85001697/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"dark"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Open Sans"},{"id":"PlayerColor","val":"#3A61B9"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/4tzzc4/Favicon512.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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My recent trip to India has once again sensitized me to an assumption that writers and speakers too often make: that everyone understands what you mean to say.

This is absolutely not the case. Test yourself – what do the following three words mean? Flyover, Subway, and Removalist.

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My recent trip to India has once again sensitized me to an assumption that writers and speakers too often make: that everyone understands what you mean to say.

This is absolutely not the case. Test yourself – what do the following three words mean? Flyover, Subway, and Removalist.

Audience Assumptions

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