So Here’s Your Challenge

Most organizations invest in their external digital footprint.  They start with a strategy, then execute it, monitor it, and if they are good, they feed these results back into the strategy.  A feedback loop is critical, as it both injects market knowledge into the organization, and enables continuous improvement.  

Have you ever wondered how Starbucks, Mcdonalds, or any global retailer guarantees both consistent service and consistent food quality?  Or how KPMG, Baker & McKenzie, or any global advisory firm provides the same quality of work, no matter the jurisdiction? Behind every successful french fry, coffee, or advisory engagement is one thing:  methodology.  

If you are a service provider, how do you set your price? And if you are a buyer, how do you know whether the price that you are given is reasonable? Beyond the obvious, price itself is an indicator of a number of factors: value, credibility of the service provider, work effort on the project, and risk. While some may say that pricing is an “art”, it isn’t: it is bound by three specific factors...

The essence of just about any job – or any type of business development – is reaching out to connect with other people. Yet one obstacle typically gets in the way: making that very first call. It shouldn’t be an obstacle, but it is uncomfortable.  And we tend to avoid activities that make us feel a bit uncomfortable.  

An athlete’s training schedule holds an important lesson for those looking to develop a successful career.  

How often have you read a prediction, statement, or about a trend, and began to wonder if it were true?  Sadly, with so many instant experts, pundits, and self-serving gurus, it is sometimes difficult to tell fact from fake news. In this podcast, Randall reviews six tests that can help you improve your signal-to-noise ratio.

Have you ever spent time with some colleagues talking about the good old days? Perhaps wishing that someone you worked with was still part of the team? Or maybe wishing that the old bonus plan was still in place?  

For many of us, Social Media has become ubiquitous: we couldn’t imagine a day without Facebook, Twitter, LinkedIn, YouTube. or TikTok. For many companies, Social Media is at the core of their marketing strategies. But what if the plug was pulled?

The term diversity has become associated with the human rights movement, and lives in the same space with terms such as enforcement, quotas, and affirmative action.  Despite these seemingly negative terms, there is a powerful case for organizations to adopt a positive and proactive approach to diversity.  

With millions of pages written on the subject, presumably there is an answer for every Digital Strategy question that comes up.  Unfortunately, this is not the case – and it’s not Google’s fault.