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So Here’s Your Challenge

Five minute insights on Digital Strategy and Thought Leadership. Each episode focuses on solving one issue, gives perspective, and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on digital strategy. He has advised over 100 major organizations on their digital strategy, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.

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Episodes

When Sharing is NOT a Good Idea

2 days ago

When Sharing is NOT a Good Idea

2 days ago

If you have spent any time on Facebook, Instagram, or TikTok (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better. While the impact on you is wasted time, the posters often don’t consider the brand impact of their actions: Every posting, comment, picture, or video, tugs the brand in one direction or another.  

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From Social Strategy to Successful Sales

Tuesday Aug 09, 2022

From Social Strategy to Successful Sales

Tuesday Aug 09, 2022

With all of the wheel-spinning and effort spent on social media, wouldn’t it be nice to actually use it to grow sales? Not improve awareness, develop the brand, help with marketing, or “continue the conversation”. But actually sell.  

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What Can We Learn from Project Managers?

Tuesday Aug 02, 2022

What Can We Learn from Project Managers?

Tuesday Aug 02, 2022

Project managers the world over build Gantt charts, PERT charts, Work Breakdown Structures.  They focus on delivering on-time, on-budget. No matter your role, is there something that can be learned from the profession of project management?

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Generating ROI:  The other 93%

Tuesday Jul 26, 2022

Generating ROI: The other 93%

Tuesday Jul 26, 2022

How do you determine the ROI on your marketing and sales investments? Unfortunately, most marketers focus on the conversion rate - say 5%.  But this is a fundamental error: what about the other 95 per cent that haven't converted? What can be done about them?  

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Marketing:  Gutless and Spineless

Tuesday Jul 19, 2022

Marketing: Gutless and Spineless

Tuesday Jul 19, 2022

Gutless and spineless…and afraid of the marketplace of ideas.  These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that. 

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A New Take on Market Research

Tuesday Jul 12, 2022

A New Take on Market Research

Tuesday Jul 12, 2022

You invest in events, send out emails, educate, and send invoices.  But how well do you really know your target audience?   Beyond the basic demographics, perhaps not as well as you might think...

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Content Creation and Idea Seeding

Tuesday Jul 05, 2022

Content Creation and Idea Seeding

Tuesday Jul 05, 2022

Have you ever spent time staring at your blank screen, wondering what your next blog post should be about, then staring at the clock, stressing about the looming deadline.  While it’s tempting to think of this problem as writer’s block, it is really a question of process gone wrong.  (Or rather, gone missing.)  

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How Journalists Improve Reader Engagement

Tuesday Jun 28, 2022

How Journalists Improve Reader Engagement

Tuesday Jun 28, 2022

What is the one lesson that appears in every newspaper article, every magazine article, and for that matter, every bestselling book?  Journalists and editors realize that they have to work exceptionally hard to get people to actually read what they write. And unless you actually do so, their work has no value – so they have become experts on “hooking” you in.  Here’s how they do it.  

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Audience Assumptions

Tuesday Jun 21, 2022

Audience Assumptions

Tuesday Jun 21, 2022

My recent trip to India has once again sensitized me to an assumption that writers and speakers too often make:  that everyone understands what you mean to say. This is absolutely not the case.  Test yourself – what do the following three words mean?  Flyover, Subway, and Removalist.  

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Building Your Personal Influence

Tuesday Jun 14, 2022

Building Your Personal Influence

Tuesday Jun 14, 2022

Governments use regulation to influence how we each make decisions, either through tax policy or laws. Business uses money to change our behavior, either through commission plans, bonuses, or advertising. But how do we, as individuals, change the attitudes and behavior of those around us?

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