{"store":{"baseInfo":{"podcastTitle":"So Here’s Your Challenge","slug":"SoHeresYourChallenge","podcastDescription":"Provocative questions, innovative models & new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.\nRecognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/12201298/So_Here_s_Your_Challenge_-_square_rrismx.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/12201298/So_Here_s_Your_Challenge_-_square_rrismx_1200x628.jpg?s=f4c9d019b01dc561a7755615c6b4520b&e=jpg","podcastUrl":"https://podcast.randallcraig.com","podcastCanSearched":true,"feedUrl":"https://podcast.randallcraig.com/feed.xml","theme":"waves","podcastDeepLink":"https://www.podbean.com/pw/pbblog-skssy-ba2d52?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":136,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Randall Craig","enableEngagementStats":false,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-skssy-ba2d52-playlist","language":"en","sensitivitySessionExpireTime":86400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/so-heres-your-challenge/id1577359964","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-skssy-ba2d52?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/85001697/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"dark"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Open Sans"},{"id":"PlayerColor","val":"#3A61B9"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/4tzzc4/Favicon512.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#ffffff"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/vi6g8x/Header-1920x620-5_minutes6112045f-37b6-ee29-e1e3-526c7e19d8b3.jpg"},{"id":"BackgroundImageForMobile","val":null}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#B3B4B3"}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#ffffff"},{"id":"NavigationBackgroundColor","val":"#000000"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/6vOwbwTzDun3","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-ombYlRc0purw","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright © 2024 Randall Craig, All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"http://podcast.randallcraig.com","apiCommonParams":{"t":"68452a42","clientSignature":"8a89cede685b20744643f3166b14826b","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb17358247-qdc58","episode":{"id":"pb17358247","idTag":"qdc58","title":"Generating ROI: The other 93%","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog12201298/Generating_ROI_-_the_other_95__thmz5z_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog12201298/Generating_ROI_-_the_other_95__thmz5z_1200x628.jpg?s=911516bfb93825da132c257d450a4968&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog12201298/Generating_ROI_-_the_other_95__thmz5z.jpg","previewContent":null,"content":"

How do you determine the ROI on your marketing and sales investments?

Unfortunately, most marketers focus on the conversion rate - say 5%. But this is a fundamental error: what about the other 95 per cent that haven't converted? What can be done about them?

","publishTimestamp":1658832600,"duration":267,"mediaUrl":"https://mcdn.podbean.com/mf/web/5pir7c/Bus-Dev-Generating_ROI_-_the_other_95.mp4","mediaType":"video/mp4","shareLink":"https://admin5.podbean.com/embed.html?id=pb-qdc58-108dda7","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-qdc58-108dda7","transcriptUrl":null,"permalink":"/e/generating-roi-the-other-93/","downloadLink":"https://www.podbean.com/media/share/pb-qdc58-108dda7?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":14,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-qdc58-108dda7","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fpodcast.randallcraig.com%252Fe%252Fgenerating-roi-the-other-93%252F&rts=1445e2a34b17f7d8e0d49944fe7ebb1dbdfc4531","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb17358247","idTag":"qdc58","title":"Generating ROI: The other 93%","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog12201298/Generating_ROI_-_the_other_95__thmz5z_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog12201298/Generating_ROI_-_the_other_95__thmz5z_1200x628.jpg?s=911516bfb93825da132c257d450a4968&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog12201298/Generating_ROI_-_the_other_95__thmz5z.jpg","previewContent":null,"content":"

How do you determine the ROI on your marketing and sales investments?

Unfortunately, most marketers focus on the conversion rate - say 5%. But this is a fundamental error: what about the other 95 per cent that haven't converted? What can be done about them?