![Generating ROI: The other 93%](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog12201298/Generating_ROI_-_the_other_95__thmz5z_300x300.jpg)
How do you determine the ROI on your marketing and sales investments?
Unfortunately, most marketers focus on the conversion rate - say 5%. But this is a fundamental error: what about the other 95 per cent that haven't converted? What can be done about them?
Version: 20240320
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