Price, Expertise, and Trust

Price/Expertise/Trust: Do these dimensions — by themselves —generate sustainable competitive advantage? Not necessarily.

Most service-based organizations compete based on Price, Expertise and Trust. But developing competitive advantage requires taking each of these items to their logical conclusion.

✅ From Price to Value.

✅ From Expertise to Thought Leadership.

✅ From Trust to Trusted Advisor.

Unfortunately, many organizations (and people) pay lip service, at best. Or they claim to offer value, be thought leaders, and be trusted advisors, but in the minds of the market, they do not. In this week’s podcast, we ask: how might we do better?