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How often do you research a product online, and then purchase it at the store? Or, check out the product at the store, and then use the internet to make the purchase? If so, you’re not alone.

These newer consumer behaviors are both the new reality for retailers — and a special challenge: Omni-channel.

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How often do you research a product online, and then purchase it at the store? Or, check out the product at the store, and then use the internet to make the purchase? If so, you’re not alone.

These newer consumer behaviors are both the new reality for retailers — and a special challenge: Omni-channel.

The Omni-channel Challenge

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