So Here’s Your Challenge
Five minute insights on Business Growth, Thought Leadership, and Digital Strategy. Each episode focuses on solving one issue, gives perspective, and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits. Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/
Episodes

Tuesday Sep 06, 2022
Fit and Sharp
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
Most successful executives are bombarded with emails, voicemails, text messages, Social Media messages, and a queue of people looking for feedback or approval. With their attention so divided, how much time do they have to be creative, do their own analysis, or even digest the big picture?

Tuesday Aug 30, 2022
Content at the Intersection of Relevance
Tuesday Aug 30, 2022
Tuesday Aug 30, 2022
How often do you read a blog post or listen to a podcast that was just not relevant? Or from the content creator's perspective, how do you make sure that your content is relevant, makes a difference, and achieves its objectives?

Tuesday Aug 23, 2022
Think Different
Tuesday Aug 23, 2022
Tuesday Aug 23, 2022
Have you ever been in a situation where you answered someone’s question, and you’re sure that they didn’t “get” your answer? Or have you tried to explain an issue to a work colleague – and all you get is a blank stare?

Tuesday Aug 16, 2022
When Sharing is NOT a Good Idea
Tuesday Aug 16, 2022
Tuesday Aug 16, 2022
If you have spent any time on Facebook, Instagram, or TikTok (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better.
While the impact on you is wasted time, the posters often don’t consider the brand impact of their actions: Every posting, comment, picture, or video, tugs the brand in one direction or another.

Tuesday Aug 09, 2022
From Social Strategy to Successful Sales
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
With all of the wheel-spinning and effort spent on social media, wouldn’t it be nice to actually use it to grow sales? Not improve awareness, develop the brand, help with marketing, or “continue the conversation”. But actually sell.

Tuesday Aug 02, 2022
What Can We Learn from Project Managers?
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
Project managers the world over build Gantt charts, PERT charts, Work Breakdown Structures. They focus on delivering on-time, on-budget. No matter your role, is there something that can be learned from the profession of project management?

Tuesday Jul 26, 2022
Generating ROI: The other 93%
Tuesday Jul 26, 2022
Tuesday Jul 26, 2022
How do you determine the ROI on your marketing and sales investments?
Unfortunately, most marketers focus on the conversion rate - say 5%. But this is a fundamental error: what about the other 95 per cent that haven't converted? What can be done about them?

Tuesday Jul 19, 2022
Marketing: Gutless and Spineless
Tuesday Jul 19, 2022
Tuesday Jul 19, 2022
Gutless and spineless…and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that.

Tuesday Jul 12, 2022
A New Take on Market Research
Tuesday Jul 12, 2022
Tuesday Jul 12, 2022
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience?
Beyond the basic demographics, perhaps not as well as you might think...

Tuesday Jul 05, 2022
Content Creation and Idea Seeding
Tuesday Jul 05, 2022
Tuesday Jul 05, 2022
Have you ever spent time staring at your blank screen, wondering what your next blog post should be about, then staring at the clock, stressing about the looming deadline. While it’s tempting to think of this problem as writer’s block, it is really a question of process gone wrong. (Or rather, gone missing.)