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So Here’s Your Challenge

Five minute insights on Digital Strategy and Thought Leadership. Each episode focuses on solving one issue, gives perspective, and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on digital strategy. He has advised over 100 major organizations on their digital strategy, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.

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Episodes

Digital Efficiency and Findability: Anchors and Outposts

Tuesday Jun 07, 2022

Digital Efficiency and Findability: Anchors and Outposts

Tuesday Jun 07, 2022

Where do you call your social home? Likely it includes LinkedIn and Facebook. Perhaps YouTube and Twitter. But what about Instagram, Pinterest, and TikTok? Or, the 500+ other social networks that exist? The significant challenge of social media is that you don’t know who is looking for you (or your services), nor where. What you do know is that if your target users can’t find you on these 500+ sites, then a potentially important opportunity will be lost. But who has the resources to maintain a presence on 500+ sites, let alone 50? (Or ten?) Enter the Anchors and Outposts model

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Expert-writers, and Writer-experts

Tuesday May 31, 2022

Expert-writers, and Writer-experts

Tuesday May 31, 2022

While the internet has changed the world of publishing fundamentally, the world of writing has been fundamentally shifted as well. Consider the vastly different groups who are actually doing the writing:  Professional writers, and Subject Matter Experts...  

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Content Delivery Magic Bullet

Tuesday May 24, 2022

Content Delivery Magic Bullet

Tuesday May 24, 2022

Is your content really that effective? Do they grab the reader, listener, or viewer, and convince them to continue? And is there a magic bullet that can immediately make this so? Too often, content is an outgrowth of “stream of consciousness” thinking, and rarely hits the mark.  Adding strategyand structure can make a vast improvement.  

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Exiting the Bubble: Unfinding Your Tribe

Tuesday May 17, 2022

Exiting the Bubble: Unfinding Your Tribe

Tuesday May 17, 2022

Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? While we may think we do the former – who doesn’t have a self image of being open-minded – too often we live in a bubble.

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Consistency Builds Trust

Tuesday May 10, 2022

Consistency Builds Trust

Tuesday May 10, 2022

How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was “rescheduled” for some other time? Or travelled to a faraway store, but finding it had closed an hour early and you couldn’t get in. Research shows that by far, the two most important determinants of service quality are responsiveness and reliability...

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Eight Disruptive Business Models

Tuesday May 03, 2022

Eight Disruptive Business Models

Tuesday May 03, 2022

Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy?  While important, at best these are merely tactics:  too often the bigger opportunity of digital transformation is ignored.  This isn’t surprising, as digital initiatives are often driven from marketing or IT, not from the board or the CEO.  

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Avoiding Tech Project Failures - Part two

Tuesday Apr 26, 2022

Avoiding Tech Project Failures - Part two

Tuesday Apr 26, 2022

Have you ever had a problem – or a disastrous – project in your organization?  When this happens, it is often “clear” that the problem is with the consultants hired to help, and sadly, this is often true. But is some of the fault also with your organization?  

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Avoiding Tech Project Failures - Part One

Tuesday Apr 19, 2022

Avoiding Tech Project Failures - Part One

Tuesday Apr 19, 2022

Has your organization invested in a “game-changing” software project, only to discover that the promised benefits never really materialize?  Or that the implementation was so flawed that the system is regarded as a financial and operating disaster? Sadly, this happens far more than it should… but must this always be the case? 

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Brand Values: Reporter or Columnist?

Tuesday Apr 12, 2022

Brand Values: Reporter or Columnist?

Tuesday Apr 12, 2022

Would you rather be a reporter, or a columnist? Reporters have a great combination of investigative skills, communication skills, moxy, and pluck. Columnists are made from the same raw material, but they get paid far more.  Why?  

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Creative Time and Place

Tuesday Apr 05, 2022

Creative Time and Place

Tuesday Apr 05, 2022

How can you be your most creative? Google the topic and you will find millions of pages with an answer. Some will say you are “born” with it. Others will say it is a matter of following a process.  And others will claim it is a matter of using a secret sauce formula, which, when applied, will help you create the new and the beautiful...

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