So Here’s Your Challenge
Five minute insights on Digital Strategy and Thought Leadership. Each episode focuses on solving one issue, gives perspective, and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on digital strategy. He has advised over 100 major organizations on their digital strategy, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.
Episodes

Tuesday Jun 07, 2022
Tuesday Jun 07, 2022
Where do you call your social home? Likely it includes LinkedIn and Facebook. Perhaps YouTube and Twitter. But what about Instagram, Pinterest, and TikTok? Or, the 500+ other social networks that exist? The significant challenge of social media is that you don’t know who is looking for you (or your services), nor where. What you do know is that if your target users can’t find you on these 500+ sites, then a potentially important opportunity will be lost. But who has the resources to maintain a presence on 500+ sites, let alone 50? (Or ten?) Enter the Anchors and Outposts model

Tuesday May 31, 2022
Tuesday May 31, 2022
While the internet has changed the world of publishing fundamentally, the world of writing has been fundamentally shifted as well. Consider the vastly different groups who are actually doing the writing: Professional writers, and Subject Matter Experts...

Tuesday May 24, 2022
Tuesday May 24, 2022
Is your content really that effective? Do they grab the reader, listener, or viewer, and convince them to continue? And is there a magic bullet that can immediately make this so? Too often, content is an outgrowth of “stream of consciousness” thinking, and rarely hits the mark. Adding strategyand structure can make a vast improvement.

Tuesday May 17, 2022
Tuesday May 17, 2022
Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? While we may think we do the former – who doesn’t have a self image of being open-minded – too often we live in a bubble.

Tuesday May 10, 2022
Tuesday May 10, 2022
How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was “rescheduled” for some other time? Or travelled to a faraway store, but finding it had closed an hour early and you couldn’t get in. Research shows that by far, the two most important determinants of service quality are responsiveness and reliability...

Tuesday May 03, 2022
Tuesday May 03, 2022
Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy? While important, at best these are merely tactics: too often the bigger opportunity of digital transformation is ignored. This isn’t surprising, as digital initiatives are often driven from marketing or IT, not from the board or the CEO.

Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
Have you ever had a problem – or a disastrous – project in your organization? When this happens, it is often “clear” that the problem is with the consultants hired to help, and sadly, this is often true. But is some of the fault also with your organization?

Tuesday Apr 19, 2022
Tuesday Apr 19, 2022
Has your organization invested in a “game-changing” software project, only to discover that the promised benefits never really materialize? Or that the implementation was so flawed that the system is regarded as a financial and operating disaster? Sadly, this happens far more than it should… but must this always be the case?

Tuesday Apr 12, 2022
Tuesday Apr 12, 2022
Would you rather be a reporter, or a columnist? Reporters have a great combination of investigative skills, communication skills, moxy, and pluck. Columnists are made from the same raw material, but they get paid far more. Why?

Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
How can you be your most creative? Google the topic and you will find millions of pages with an answer. Some will say you are “born” with it. Others will say it is a matter of following a process. And others will claim it is a matter of using a secret sauce formula, which, when applied, will help you create the new and the beautiful...