So Here’s Your Challenge
Provocative questions, innovative models & new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits. Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/
Episodes
7 days ago
Meeting Magic
7 days ago
7 days ago
How many useless meetings have you attended? And how many have you been in charge of? Whether the meeting is a team status review, sales pitch, in-person or via Zoom, following a structured approach can make an appreciable difference.
Tuesday Mar 05, 2024
Marketing Congruency
Tuesday Mar 05, 2024
Tuesday Mar 05, 2024
At one time, a marketer needed only consider a few communications channels: Print, TV, Packaging, and the speaking points within a salesperson’s sales pitch.
Today, all bets are off: Traditional channels still exist, but have been eclipsed by the website, marketing automation emails, LinkedIn, Facebook, YouTube, Twitter, Instagram, TikTok, and 100s of other Social Media sites. These newer channels have one other key difference: target audiences are influenced by third-party blogs, likes, shares, and comments — not just by the organizational message.
Tuesday Feb 27, 2024
Just In Time & Continuous Improvement: Marketing and Stakeholder Engagement
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
What can the world of manufacturing teach us about Social Media, Marketing, and Stakeholder Engagement? On the face of it, not much, but look more closely, and there are two concepts that are surprisingly relevant: Continuous Improvement, and Just-in-Time.
Tuesday Feb 20, 2024
Giving Credit
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
Doesn’t it feel good when someone recognizes the great work that you do each day? And conversely, doesn’t it feel awful when your faults are publicly exposed?
Too often, we jump on the “fault” bandwagon, and don’t give credit to others for the great things that they do.
Tuesday Feb 13, 2024
Yes Means No
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
It is tough saying “No” when someone asks for your help or your commitment. We don’t want to let down our colleagues, friends, or family. We don’t want them to think we lack the capability. And we want to develop the reputation as someone who always steps up to the plate.
Tuesday Feb 06, 2024
Is Social Media Supposed to Sell?
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
Consider these Podcasts: there hundreds of them, and they certainly don’t “sell” anything. Each provides a small nugget of information, and tie it to an immediate action. These non-salesy Podcasts, like the vast majority of blogs, are designed to credentialize expertise and build trust, slowly over time.
Tuesday Jan 30, 2024
Increasing Newsletter Subscriptions
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
Are you really satisfied with the response rate of your newsletter registration form on your website? Do you think that, just maybe, your list could be bigger?
Instead of thinking of the sign-up form as a sign-up form, think of it as a transaction...
Tuesday Jan 23, 2024
Momentum Marketing
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
What is the difference between a successful marketing campaign and an unsuccessful one? Yes, ROI is certainly the standard answer, but it is also completely insufficient...
Tuesday Jan 16, 2024
Rangers and Scouts: Organizational Communication and Alignment
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
In an army, every person has a role. The foot soldier is on the front line. The general sets the strategy. But how does the general know what’s happening, beyond the front lines? And similarly, how do senior managers understand the impact — and the opportunity — of the newest digital almost-trend or platform? Hint: Rangers and Scouts...
Tuesday Jan 09, 2024
Customer Service: Automated, Templated, or Customized?
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
Many organizations struggle with setting up a digital response strategy. How do you trust front line staff to answer properly, if they don’t know the policies? How do you have a consistent response, no matter who responds, or when? How do you provide these responses, whether the channel is the website chat, email, social media, mobile, or phone? And how do you minimize service costs, while maintaining service quality?